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The Effects of Google Algorithm Updates on SEO

When Google introduced an algorithm change in 2013, the rules of SEO writing changed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.

Keywords are not the focus anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They need variety in the information that you supply and the keywords you use. They also demand you to begin employing branded anchor text.

The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They need that you are creative and utilize variety. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text does not use correct grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.

The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you’re doing so; you risk the sinking of your website’s rankings.

The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.

The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also tracking how fast you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.

The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.